Prime Field Marketing
Task: Create an A5 double-sided post card for Prime Field Marketing.
So an A5 post card for Prime Field Marketing. One side of the post card should feature an image of an in-store demonstration where Prime Field Marketing are promoting Cadbury Mini Eggs. But my interpretation is that this post card is advertising Prime Field Marketing and not Cadbury Mini Eggs. But the Cadbury Mini Eggs will make this an Easter post card for Prime Field Marketing.
Prime Field Marketing looks like a company that tries to improve in-store sales which creative marketing techniques. This includes in-store promotions and demonstrations.
The website for Prime Field Marketing is very simple and easy to use. Everything is placed within a simple grid which makes it flow smoothly. The also have vector illustrations which are also mentioned in the brand guidelines.
For their work with George Cosmetics (blog entry here) they used their own branding colours for the background.
Looking into business postcard examples on sites such as this one I have noticed that a lot of postcards leave the back blank or put quite a lot of information. Because Prime Field spaces out there paragraphs and images I have decided to add a bit of text but not much as it would look out of place within Prime Fields branding.
“The scene should consist of an in-store demonstration where Prime Field Marketing Ambassadors are promoting Cadbury Mini Eggs in-store.”
Looking into in-store demonstrations, they usually consist of a table/stand which displays the product. They also usually have someone promoting the item and handing out samples.
The stand has to be promoting Cadbury Mini Eggs. The colour scheme is similar to the colour scheme of Prime Field Marketing as in they both use one warm colour (yellow) and also use one cool colour (blue and purple). The branding colours for Prime Field Marketing can easily be implemented into the Cadbury Mini Eggs design.
Knowing this I will create two versions of a vector image featuring an in-store demonstration for Cadbury Mini Eggs. One will be using the only/mainly the branding colours for Prime Field Marketing and another using other colours as well. I will do this to see which version looks better.
Here are some pose and positioning ideas I sketched so I can visualise how I want to outcome to look.
After deciding on how I want everything positioned I added more detail to the sketch.
Prime FrontAnd here are the versions of the vector image.
On the other side of the postcard I copied some text from Prime Fields website telling us what they are about along with contact information. I did this because I did not want to use filler text and it gives a sense to what the final product would be like. The design for the back of the postcard is very simple because it follows the design patterns to Prime. Adding more text would make the back of the postcard look cluttered compared to other designs for Prime Field Marketing.