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Prime Field Marketing

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Prime Field Marketing

Task:  Create an​ A5 double-sided post card for Prime Field Marketing.

So an A5 post card for Prime Field Marketing. One side of the post card should feature an image of an in-store demonstration where Prime Field Marketing are promoting Cadbury Mini Eggs. But my interpretation is that this post card is advertising Prime Field Marketing and not Cadbury Mini Eggs. But the Cadbury Mini Eggs will make this an Easter post card for Prime Field Marketing.

Prime Field Marketing looks like a company that tries to improve in-store sales which creative marketing techniques. This includes in-store promotions and demonstrations.

The website for Prime Field Marketing is very simple and easy to use. Everything is placed within a simple grid which makes it flow smoothly. The also have vector illustrations which are also mentioned in the brand guidelines.

For their work with George Cosmetics (blog entry here) they used their own branding colours for the background.

Looking into business postcard examples on sites such as this one I have noticed that a lot of postcards leave the back blank or put quite a lot of information. Because Prime Field spaces out there paragraphs and images I have decided to add a bit of text but not much as it would look out of place within Prime Fields branding.

“The scene should consist of an in-store demonstration where Prime Field Marketing Ambassadors are promoting Cadbury Mini Eggs in-store.”

Looking into in-store demonstrations, they usually consist of a table/stand which displays the product. They also usually have someone promoting the item and handing out samples.

Examples: Image 1 / Image 2

The stand has to be promoting Cadbury Mini Eggs. The colour scheme is similar to the colour scheme of Prime Field Marketing as in they both use one warm colour (yellow) and also use one cool colour (blue and purple). The branding colours for Prime Field Marketing can easily be implemented into the Cadbury Mini Eggs design.

Knowing this I will create two versions of a vector image featuring an in-store demonstration for Cadbury Mini Eggs. One will be using the only/mainly the branding colours for Prime Field Marketing and another using other colours as well. I will do this to see which version looks better.

Here are some pose and positioning ideas I sketched so I can visualise how I want to outcome to look.

After deciding on how I want everything positioned I added more detail to the sketch.

Prime FrontAnd here are the versions of the vector image.

On the other side of the postcard I copied some text from Prime Fields website telling us what they are about along with contact information. I did this because I did not want to use filler text and it gives a sense to what the final product would be like. The design for the back of the postcard is very simple because it follows the design patterns to Prime. Adding more text would make the back of the postcard look cluttered compared to other designs for Prime Field Marketing.

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Major Project

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For the final outcome of this module I want to have created one web page which will also contain a links to PDFs, one of the PDFs will be an information booklet and I also want to create some graphics that I could post on social media.

My target audience will be between 20-35 year old so I will do almost everything online. My advertisements will be on social media and contain a link to the web page.

Most campaigns relating to rape are mainly about female victims with male perpetrators or about male victims, this means its hard to find any that are more gender neutral. All my research on the subject can be found in my proposal which is here major project proposal.

I plan to put information about a (fictional) march on the website. Then at the march the information booklet will be handed out which includes a voting slip. The information booklet is to help people understand what the march is about and facts to why law should be changed. The voting slip will allow people to vote what they think, the voting slip will have an address on the back so it can be sent back to us for counting. At the march we will have some of the posters on boards so we can hold them in the air.

An idea I have come up with is to ask people what they think the definition of rape is. I decided to ask to make a post on multiple forums to see how people would respond.

Sheffield Forum – https://www.sheffieldforum.co.uk/showthread.php?p=11835508#post11835508

Student Forum – https://www.thestudentroom.co.uk/showthread.php?t=5265020

I want to take some of the definitions people give me and put them into my graphics and booklet as a way to show that other people think.

Some people have already responded in the Student Forum. Someone has said “Forcing someone to have sex with you, including manipulating/blackmailing.”. Some other people have replied with “S1 Sexual Offences Act 2003” but one person pointed out this  “Surely it actively ignores females forcing Male penetration or females penetrating another female via vagina, mouth, Anus with anything other than a penis?”

One person also commented the rape laws in a few different countries which I will use in my work.

For my work I want to use hand written fonts. I want to do this to show that we can and want to change/write over what has been implemented by the government. I want it to feel more personal then just something that has been typed out. But I’m also going to use the font Roboto because it is sans serif (which is commonly used on rape campaigns) and it has 6 different weights: thin, light, regular, medium, bold and black. This means I can use the same typeface thought out my work but still have a variety of styles to chose from. But the main reason I wanted to use this typeface is because it has a very thin weight and a bold weight. Not many fonts have both of these (usually only one).

The 2 fonts I will be using will be Roboto and Coming Soon.

Roboto:

Coming Soon:

The name to the campaign will be Justice for All. I think it sums up what the campaign is truly about as it isn’t like rape campaigns you normally come across. Rape campaigns are normally about consent and what we can do to prevent rape, my campaign is more to change the law around rape. Justice for All tells us its about victims getting the justice they deserve.

Here are some guidelines for the logo.

For the logo for my campaign I used Roboto. On the ‘o’ in ‘for’ I changed it into a sign that represents females and males. Inside the middle of the ‘o’ there is an equals sign to represents both genders being equal. When the logo is large I use a bold weight to make it stand out more and come off as more important.

If the logo is fairly small the center of the ‘o’ can be filled in and the weight will be decreased.

On dark backgrounds the text can be changed to white.

I have started out by finding information to put into my booklet as I did not just want to fill it with place holder text. I found rape laws from 12 countries, 6 which are neutral and 6 where only a male can be prosecuted for forced sexual intercourse. I did 6 for each because then the campaign doesn’t come off as completely biased. It gives people a chance to decide what they think is correct. Also when looking at a debate you should look at both sides of the argument, it gives a better understanding of the situation.

I wanted to show the history of how the sexual offence laws have changed over time because some people seem to think (from what I’ve seen on the forums I created) that the laws are basically perfect. I wanted to show that nothing is perfect and everything changes over time. In 1957 only forced vaginal intercourse counted as rape. In 1994 anal rape was included and then in 2003 oral rape was added. So the laws are not perfect and that is why they change over time.

I decided to use the colours purple and yellow. Purple represents lust and yellow represents danger but also importance. Here is a ratio chart of the colours I want to use.

So my main colours are the deep purple, light grey and yellow. The colour codes are (from left to right) #85479b, #b8a5d0, #e9e9ea, #95979a and #fff200

I really wanted to limit the colours I use because sometimes when I don’t I end up constantly adding new colours in along with the original colours. By doing this ratio I know what the colours I will use the most but also what secondary colours to use. I also won’t be able to add random colours in.

For the information pages I have done 2 different styles.

Style 1 –

Style 2 –

I did not want to add much to these pages as there is a lot of text and would make them look cluttered. But each page follows the colour scheme I have set out.

All the images I have used are from pixabay which says all the images are free for commerical use. The links are here:
https://pixabay.com/en/man-woman-person-people-two-3270651/
https://pixabay.com/en/lonely-portrait-advertisement-814631/
https://pixabay.com/en/desperate-sad-depressed-feet-hands-2293377/
https://pixabay.com/en/back-background-back-light-beach-1822702/
https://pixabay.com/en/people-person-man-woman-walking-3321688/
https://pixabay.com/en/lonely-hiding-sad-young-alone-1822414/

All the images I picked do not show any of the peoples faces. This represents victims privacy but also that victims will feel like hiding from the world because of what has happend to them.

I made all the images black and white and  decided to make part of them purple. Then on the images add some text that is highlighted yellow. This way it follows the colour scheme but also makes the text stand out to catch peoples attention.

Examples –

For the posters I have created I decided to keep some of them simple. For some of them I have also created two versions. One with a light background and one with a dark background. I did not add a black backgrounds to any of the pages in the booklet as the booklet is more informational and the posters are supposed to catch peoples attention. The reason I wanted to make some posters with a black background is because its a common thing in rape campaigns. It gives off a more serious tone.

Even though it is simple I think the contrast between black and yellow/white and yellow will catch peoples attention.

In illustrator I made the text bubbles along with a simple vector of a mobile phone text screen. I thought this would look better and relate more to my target audience rather then just the text bubbles on their own. After making a really simple version I wanted to make it look a bit more real so I copied how my own phone looks and added more detail. I also used the name Alex because its a gender neutral name.

For the website I added a banner so it is the first thing you see when you open the page. I took some of the advertisements I created and implemented them into a banner for the sight. I had to do this because the posters heights are too large. The text on the banner is rather large so when the images shrink on mobile devices it is still readable.

I changed the font on the webpage so that it matches the branding/style of the campaign. I would have liked to change the background colour however because it is on my website I am unable to do that without changing the background colour to everything.

I really want to keep the website simple. I want there to be links to a PDF of the information booklet, voting slip and posters. There will only be a small amount of information about Justice for All as a whole then some information about voting and the march.

MP Proposal

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Major Project Proposal

Research Proposal Ashleigh Allen-Ibberson

In this proposal I will be looking at the current dictionary and legal definitions of rape and explain why they should be changed to be considered gender neutral. I will also go through cases which are excluded from the legal definition of rape but would be classed as rape under the dictionary definition.

The general definition of rape in the dictionary is the
“unlawful sexual intercourse or any other sexual penetration of the
vagina, anus, or mouth of another person, with or without force, by a
sex organ, other body part, or foreign object, without the consent of the victim” (Dictionary.com, 2018), however most people assume that the victim will be a female and the perpetrator will be male. Rape against males is not taken as seriously as rape against females and “It is not possible for a woman to rape a man because of the legal definition of rape. This is because the definition demands that a penis must penetrate a vagina, anus or mouth without consent.” (Local Solicitors, 2018). For my major project I want to bring awareness to this, but the end goal would be to get the UK parliament to discuss changing the legal definition of rape. The definition of rape should be gender neutral, meaning anyone can be a victim and anyone can be a perpetrator.

Currently if a woman was to rape a man she would be punished with sexual assault. “A sexual assault, on the other hand, can occur in a number of different ways. This includes when a person touches another person without penetration, penetrates a person with fingers or another object, indecently exposed themselves, makes sexual threats or attempts to rape a person.” (Local Solicitors, 2018). Sexual assault crimes against men are usually taken a lot less seriously than if a woman was to be raped. Men are also a lot more reluctant to report when they have been a victim of sexual assault. This could be out of embarrassment, fear that no one will believe them or that no one would take them seriously.

The subject has been debated multiple times, one example of this is here http://www.debate.org/opinions/can-men-be-raped-by-women. 85% of people voted that a man can be raped by a woman. “If a man can force a woman into sex, then a woman can surely force a man into sex. Rape is forcing someone into sex so obviously, it would follow under the same definition. However, rape is usually committed by men more than women. Both parties are vulnerable to each other.” (Debate.org, 2018) and “It makes no difference which gender is the perpetrator or the victim. Rape is rape, crime is crime, violence is violence. So, forget the myth that only men can be the rapists and only women can be the rape victims.” (Debate.org, 2018) are some of the opinions expressed by people who participated in the debate.

This is an issue because people take sexual assault/rape cases involving a female victim a lot more seriously. However, men are just as likely to be victims as well and most cases involving male victims involve a female perpetrator (Stemple and H. Meyer, 2017). “Over their lifetime, 79 percent of men who were “made to penetrate” someone else (a form of rape, in the view of most researchers) reported female perpetrators. Likewise, most men who experienced sexual coercion and unwanted sexual contact had female perpetrators.” (Stemple and H. Meyer, 2017). Male victims are usually too embarrassed to come forward but also most cases

are seen as not being serious and “met with a response that assumes no real harm was done” (Stemple and H. Meyer, 2017). In prisons, female inmates are more likely to sexually assaulted by other female inmates then male staff. According to a tally for sexual assaults in 2012 and 2013 within prisons in the UK shows that most incidents happen between inmates. Also in the United States in 2009 to 2011 there was a raise in non-consensual sexual acts between inmates (Casey, 2015). So there is a lot of evidence that suggests women can rape and commit offences just as serious as what males can which means that they should receive the same punishment for committing rape.

In the United States a lot of research has been done on male victims of sexual assault with female perpetrators. In prisons despite prison staff being a ratio of three to one, male to female, female inmates are more likely to be sexual abused by other female inmates or a female prison staff member. 80% of reported sexual contact between an inmate and prison staff reported a female perpetrator, in juveniles the percentage is 89.3. A female inmate is more likely to be sexually assaulted by another female inmate than a male inmate is by other male inmates. In 2014 a study of 284 males in college and schools was carried out. They found that 43% reported incidents involving unwanted sexual intercourse, 95% of these involved a female perpetrator. (Friedersdorf, 2016). So “While the majority of these crimes are committed by male offenders, an estimated 6 to 15 per cent of these sexual assaults can involve female perpetrators”(Vitelli,2012)

It is harder for male victims to find help. A male rape survivor called John Lennon had difficulty finding help until he came across Survivors UK. ““I started two years of group therapy, which is crucial […] It makes you feel like you’re not alone, not such damaged goods; like a whole human again.” (Daubney, 2015). Single sex group therapy is a way for people to see that they are not the only ones. He started this group as a way to help others as he found it hard to find support. Lennon called Rape Crisis who didn’t help him, he said in an interview ““After my attack I was suicidal, and in desperation called a Rape Crisis helpline, but the woman said, ‘This service is for women only,’ and hung up on me”(Daubney, 2015). He then discovered Survivors Manchester which is “one of only 20 services nationwide that offer help to male rape victims and one of four that offer male-dedicated help”(Daubney, 2015). But in 2015 the budget for Survivors UK was cut to nothing, this means that despite the “staggering 120 per cent increase in male rape in the capital in two years” (Daubney, 2015) there is now nowhere for male victims to turn. After their funding was cut Lennon said he felt “utterly, utterly betrayed” and talked about how people seem to forgot about male victims “All the press reports said it was female victims, but in all cases it’s 15 per cent male victims – yet they never got a mention, once. That’s very disempowering for male victims.” (Daubney, 2015). He talked about how there is violence again women and girls strategy yet nothing for males, but that “this isn’t about men versus women: it’s bigger than that. It’s ensuring equality of treatment for victims of sexual assault and rape, irrespective of gender.”(Daubney, 2015).

There is a case with a young footballer who was raped by 3 women. The women were charged with sexual assault despite the disturbing acts they performed on the young man. “The women also filmed themselves slicing vegetables over his naked body, and dancing around while molesting him. In the footage, Gillard then waved a pair of scissors and asked the others, ‘Put in his bum?’ before parting his bottom cheeks” (Nagesh, 2016). One of the

girls was sentenced to 31 months in prison and another was sentenced for 10 months. If the genders were switched and it was 3 men sexually harassing a women would the sentence be the same? Approximate statistics show that 85,000 females and 12,000 males are raped every year in England and Wales. That shows that 87.63% are female victims and 12.37% were males, however 93% of Rape Crisis users were female. This shows that fewer males come forward to ask for support. (Rape Crisis England & Wales, 2017)

The Mirror has done an article about the stories of men who have been raped or sexually assaulted by women. One man stated “I don’t hang out with those people anymore. I’m not married to that wife anymore. I never see my friend (whose wife was responsible) anymore. I lost kind of a lot over that because ‘girls can’t rape boys’.” (Oakley, 2018). Rape will affect anyone’s life, no matter the gender of the victim or the perpetrator, this is why rape should be gender neutral. The double standards towards rape and sex in general make people think that males can’t be raped as they always want sex and only a woman can be raped so it must be the males. People are wanting to change the way people think about a females being raped and to stop people thinking ‘she must have been asking for it’ as “A third of people believe women who flirt are partially responsible for being raped”(Rape Crisis England & Wales, 2017). But this should mean that people should stop believing that all men want to have sex and assume they do not have to ask for consent.

In the US the FBIs definition of rape used to be “The carnal knowledge of a female forcibly and against her will.”(FBI.gov, 2014). This was used from 1929 until 2012. This is because the old definition was extremely specific it excluded a lot of other sexual offences. This includes any sexual offence against a male as it states you have to be a female, also other forms of sexual penetration such as oral, anal or penetration by an object. A new definition was put into action on the 1st January 2013. The new definition is “Penetration, no matter how slight, of the vagina or anus with any body part or object, or oral penetration by a sex organ of another person, without the consent of the victim.” (FBI.gov, 2014). Because of how the new definition is worded, it means anyone can be a victim or perpetrator regardless of their gender. By putting “without the consent of the victim” at the end it shows that the victim could be the person being penetrated or doing the penetrating. By making this change to the law they show that they believe that anyone can commit rape and be raped, therefore if a woman was to rape a man it should carry the same sentence and punishment as a man who rapes a woman.

However the laws on rape in Canada are completely different. As of 1983 there are no longer any laws about rape as everything is classed under sexual assault. The law covers “everything from unwanted touching to any form of penetration – including offences involving a weapon or bodily harm” (Makin, 2013), this however does make the law more gender neutral as “Women who committed sexual assault would now be held to account too, not just men.”(Makin, 2013). However after this change was made less cases of sexual assault were reported and a survey taken on victimization suggested that only 88% of sexual assault cases were not reported to the police (Clarke, 2016). Some people say that classing rape as sexual assault as unfair as sexual assault is “kind of a soft phrase – a joke used by people who want to be dismissive” (Makin, 2013). Even if the punishment is the same by classing rape as sexual assault has an affect on the victims. “In the case of rape it does not correctly name this violence to women’s and survivor’s bodies” (Clarke, 2016) and people believe this renders

the survivors as invisible. This is why I think the law should be changed in the UK, in order to help the victims.

People have brought up these issues and how they are sexist before. Between 2015 and 2017 there have been multiple petitions set up. Most were not successful, https://petition.parliament.uk/archived/petitions/112355 had received 114 signatures in May 2016.

https://petition.parliament.uk/archived/petitions/106951 had received 119 signatures in March 2016.
https://petition.parliament.uk/archived/petitions/184738 had received 151 signatures in May 2017.

However, there is one that gained 20,945 votes in September 2016 https://petition.parliament.uk/archived/petitions/124524. However this still wasn’t enough for the topic to be debated in parliament, but it does show that there is interest in the subject and that other people believe the law should be changed.

My idea is to create a petition like the ones mentioned before, but turn the petition into a campaign. I will brand the campaign; create graphics which can be posted on social media sites and a website that will have information about the campaign. I will try to make this petition as wide spread as possible by creating posts on different social media platforms which have a link to the petition. Most campaigns involving rape are mainly situated around one gender, mainly females. So I want to create one which is gender neutral. I also want to break the myths that people believe in surrounding rape. There are a lot of myths about rape, most of which are not true. But these are some of the reasons why people end up blaming the victim for what has happened to them.

Some of the myths are:

  • Males cannot be raped
  • Males only get raped in Prisons
  • If a victim responds physically they must have wanted it
  • Females can not commit rape or sexual assault
  • Males are not affected by rape
  • Only attractive, flirty females get raped
  • Wearing revealing clothes means you are ‘asking for it’

My campaign will try to break these myths by proving that no matter what your gender is, no matter what you’re wearing, no matter what your personality is like and no matter where you are, anyone can be a victim. And in the same way that anyone can be a perpetrator. My aim is to bring awareness to the fact that anyone can be a victim and anyone can be a perpetrator.

Looking at some campaigns a lot of them have an image of either a female or a male. The female ones are normally about consent whereas the male ones are either about a male saying he knows when it’s not okay to have sex with someone or quoting an offender. For my campaign I want it to be text oriented because then it’s not saying who the victim is or who the perpetrator is.

his is the main graphic for the campaign, it is simple and bold yet does not refer to any gender. This is how I want my campaign to be, eye catching yet puts across a clear message.

Survivor UK (Daubney, 2015)

This is the main graphic for the campaign, it is simple and bold yet does not refer to any gender. This is how I want my campaign to be, eye catching yet puts across a clear message.

Survivor UK (Daubney, 2015)

This one is aimed at male victims but I chose it because I like the style of it. There are a lot of campaigns that are centred around what exactly rape is and how people should pay attention to the other person in order to not commit rape, but this is one is about speaking up. A campaign will not stop some people from committing rape, so having something that encourages people to speak up is a positive thing.

No means No (Doreen, 2015)

Another campaign which is text oriented and has a simple and clear message. None of these campaigns use many colours, usually just one along with blacks, greys and whites. The text is mainly bold and the titles always catch your eye first.

The most common colours used for campaigns involving rape are purple and red, purple representing lust and red representing danger. For my campaign I will try out both colours and maybe try to combine them both into my piece. If it ends up looking too colourful I will either pick one colour to use throughout my work or use purple for a graphic that states anyone can be a perpetrator (meaning anyone can feel lust) and red for anyone can be a victim (meaning anyone can be in danger). San serif font type is very commonly used in these campaigns so I will implement this into my own campaign.

For the web page I am going to create one singular page. This page will have anchor links taking you down the page as it will be laid out into different categories. The two main categories will be victim and perpetrator. Each one will have a different title. Both categories will have an animated title, for the perpetrator the title will say ‘He can Rape, She can’t Rape’ and the animation will show the ‘t’ at the end of can’t being crossed out. This will be the same for victim however it will originally say ‘She can be Raped, He can’t be Raped’.

Development plan:

Week 1: My plan is to first decide on a brand. I will test out different colour schemes and fonts to see which ones work best together. Along with this I will try to come up with a name for this campaign.

Week 2-3: Draft out some graphics. Think about what kind of graphics I want to create, whether they’ll be text oriented or involve imagery.
Week 4: Finalise some of the graphics I like the best.
Week 5: Produce a draft web page. Place in the graphics I have created but use temporary fillers for the text.

Week 6: Create the petition and post the graphics along with a link to the petition on social media. Record any responses I gain from it.
Week 7 and so on: Finish the web page by inserting text and finalise all of the work I have created. Make any changes I feel are necessary.

Bibliography:

Casey, J. (2015). ESSENTIAL FACTS AND STATS ON BRITISH PRISONS: PART 2 – SEXUAL ABUSE. [online] Prison Watch UK. Available at: https://prisonwatchuk.com/2015/01/07/facts-and- stats-on-uk-prisons-part-2-sexual-abuse/

Clarke, F.R. (2016). How Canadian Law Renders Rape Invisible – Shameless Magazine. [online] Available at: http://shamelessmag.com/blog/entry/how-canadian-law-renders-rape-invisible

Daubney, M. (2015). Why doesn’t society care about male rape?. [online] Telegraph.co.uk. Available at: http://www.telegraph.co.uk/men/thinking-man/11587324/Why-doesnt-society- care-about-male-rape.html

Debate.org. (2018). Can men be raped by women?. [online] Available at: http://www.debate.org/opinions/can-men-be-raped-by-women

Dictionary.com. (2018). the definition of rape. [online] Available at: http://www.dictionary.com/browse/rape?s=t

FBI.gov. (2014). Frequently Asked Questions about the Change in the UCR Definition of Rape . [online] Available at: https://ucr.fbi.gov/recent-program-updates/new-rape-definition- frequently-asked-questions

Friedersdorf, C. (2016). The Understudied Female Sexual Predator. [online] The Atlantic. Available at: https://www.theatlantic.com/science/archive/2016/11/the-understudied- female-sexual-predator/503492/

Localsolicitors.com. (2018). UK Rape Laws – Legal Definition of Rape and Consent – LocalSolicitors.com. [online] Available at: https://www.localsolicitors.com/criminal-guides/a- guide-to-uk-rape-laws

Makin, K. (2013). How Canada’s sex-assault laws violate rape victims. [online] Available at:

https://www.theglobeandmail.com/news/national/how-canadas-sex-assault-laws-violate- rape-victims/article14705289/

Nagesh, A. (2016). Group of three women sexually assault young footballer in Cumbria | Metro News. [online] Available at: http://metro.co.uk/2016/12/14/gang-of-women-sexually- assault-young-footballer-6321967/

Nicoll, D. (2015). No Means No – Raise the Hammer. [online] Raisethehammer.org. Available at: https://raisethehammer.org/article/2590/no_means_no

Oakley, N. (2018). Men sexually assaulted by women share their stories – and how friends reacted. [online] mirror. Available at: https://www.mirror.co.uk/lifestyle/health/men-who- were-sexually-assaulted-10271205

Rape Crisis England & Wales. (2017). Rape statistics. [online] Available at: https://rapecrisis.org.uk/statistics.php
Smith, R. (2017). Women jailed for chilling sex attack on footballer they assaulted with veg. [online] mirror. Available at: https://www.mirror.co.uk/news/uk-news/women-jailed-chilling- sex-attack-9707132

Stemple, L and H. Meyer, I (2017). Sexual Victimization by Women Is More Common Than Previously Known. [online] Scientific American. Available at: https://www.scientificamerican.com/article/sexual-victimization-by-women-is-more- common-than-previously-known/

Vitelli, R. (2012). When Men Are Raped. [online] Available at: https://www.psychologytoday.com/blog/media-spotlight/201210/when-men-are-raped

Womensviewsonnews.org. (2013). ‘Rape is Rape’ campaign launch in Coventry | Women’s Views on News. [online] Available at: http://www.womensviewsonnews.org/2013/11/rape-is- rape-campaign-launch/

Creative Practice

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Creative Practice

Censorship is used to limit what the public see’s. This could be to protect the public but is it really necessary to use it everywhere.

In modern society a lot of people have been desensitised to nudity, its not as shocking as it used to be. People have also protest against nudity being seen as obscene as it’s just the human body and we shouldn’t hide or be ashamed of it.
Gingrich led protests against nude censorship

On the front page of my website I have explained what the website is about and why I have created it http://ashleighjadecreative.co.uk/censorship-home/

I have based a lot of my statistics off of this site http://www.debate.org/opinions/is-censorship-needed
On here it shows that 65% of people think that censorship isn’t needed and only 35% of people think it is.

Website Layout:

I need to do between 6-8 webpages so I’ve decided to do the maximum of 8 as 3 of the pages are almost the same.

  1. Home page (also where the different vote links are listed)
  2. Female vote page
  3. Futa vote page
  4. Male vote page
  5. Exhibition page
  6. Shop page
  7. Statistics page
  8. Thank you for voting page

The Female, Futa and Male page will be identical layout wise. The only difference will be the illustration in which the vote is being based on. I was going to do different Thank you for voting page (one for each link so there would have been 6 in total) but I wasn’t sure if they would have had to count as 1 page each so I decided to just keep it as one page. But if this was a real I would have made serrate ones.

Also to cut down the amount of pages I decided to link the 3 different images you can vote on on the main page using an anchor link. So that ‘Vote’ link will take you down the home page to where they will be.

I created the site first and used pace holder images so I would know what I needed to do.

Page 2, 3 and 4

The voting pages look quite simple. As the voting won’t actually work (I would need to do more pages and get really tecnical with it) I decided the best way to show how it would work is by doing it as a gif, this way I can make the illustration change.

I chose to anime style images because this is what I’m comfortable with drawing. It also fits with the context of the my essay as it relates to the Japanese art style.  The illustrations I drew I originally did on paper (I did quite a few different ones to see which would look best). This is because I find it easier to draw on paper then copy it digitally. Drawing them digitally makes them look neater and its an easy way to make sure the transition between 2 of the images images is easier (from lewd to lewder)

I then created the gifs in which to put on the voting page. I originally did them in blue (because of how I did the first header) and later on changed them to the colour scheme I’m now using. I’m using pinkish colours because they relate to flesh colour.

I added facebook comments to the bottom of the page because I thought it would be a good feature to allow people to discuss/debate what they think. This also allows this website to be connected to social media so the website could become more wide spread.

Page 1

After I drew the illustrations I created my first banner to place in the pace holder.

I really didn’t like this one as the blue theme doesn’t really match the campaign.  So I made a different header to match the new theme to my website. I used mosaic pixels because these are connected to censorship. and the colours I’ve used are different skin tones.

Page 5

The original idea was just to make this an exhibition but because the exhibition would have to held in the UK I thought it would be best to make it a world wide campaign. It wouldn’t be good to just have it in the UK because the vote is about censorship around Japanese material, there are fans of this in the UK but it would be best to get people from other countries to vote too.

But I did want to make a physical vote as well. So I thought about getting a stall at different comic cons. This way I would be able to sell more of the merchandise but also get people to vote in person. The reason I chose to do it at comic conventions is because of the demographic. People who go to comic conventions are more likely to be into manga and anime or may just have an interest in illustrations.

Page 6:

I wanted to create another way to see what people prefer when it comes to uncensored material. So I created a shop in which we could look at shop sales of the different illustrations and see which one would sell more. For example if the female t-shirt sold more then the male one it would show that more people are comfortable wearing a t-shirt with a naked female rather then a naked male.

It’s also a good way for people to truly support what they believe in and a way to make money off of it to keep the website going.

Page 7

I used basic pie graphs to show the percentage of people who voted for what. I also categorised them into gender and age. This is to see if females opinions are different to males and does your opinion change depending on what age you are. So it’s not just about if people think differently about censorship on different people, but also about do different people think differently about censorship because of their own gender or age.

I also wanted to categories votes into countries as well but I wasn’t sure how to go about this as there would need to be a lot more numbers.

Overall I do like how the website came out. There are some things I could have changed like make more graphics for the exhibition but I wanted to keep it simple and easy to understand. I wanted the main focus of the site are the vote pages, these will also be the pages in which people will interact with each other.